Frederique’s story: “After a fulfilling life in fashion and design, I have decided to use all my experience and passion to create my own brand centered on flowers. Flowers have always been a very important source of inspiration for me. They bring my house to life and express my gratitude and admiration for my friends and family. After all, I am Dutch!"
When a flower, the Frederique’s Choice lily was named after me in Holland (a great honor, by the way), I was inspired to create a television program with the Discovery Channel that documented the growth and transport of flowers around the world. This inspired me to create a flower company, with bouquets curated by me. We began in Holland (where selling flowers is like selling snow to Eskimos as Holland is the floral capital of the world!!), and we’re now serving 9 countries in Europe.
We’re delighted to continue to expand the brand and make Frederique’s Choice available to the U.S. Whether it will be a weekly subscription for yourself or your office, a monthly horoscope bouquet, corporate gifts, a celebration, a special occasion or “just because,” Frederique’s Choice offers fresh flowers, direct from the growers, for delivery to you and to those that matter most to you. We invite you to live life in full bloom."