Press

HOME & DECORATING: How to Find the Right Flowers for Your Astrological Sign

We’ve discovered a new way to buy flowers that we think will be of interest to astrology aficionados and dabblers alike. Frederique’s Choice, a flower company founded by Dutch supermodel Frederique van der Wal, creates and sells bouquets specifically designed for individual astrological signs. "We can enhance the way we live with flowers," says van der Wal. "Being in touch with nature is scientifically proven to elevate your mood. Flowers can bring joy, happiness, peace, and relaxation from stress. Different colors affect us differently: some are calming, and some make you more active and focused." InStyle: Sydney Mondry March 19, 2016

Fox In the Zone: Frederique van der Wal: From Model to 'Homegrown Makeover'

In The Zone: Supermodel Frederique Van Der Wal on moving from magazine covers to flower arrangements and her new reality show. Watch the video HERE

Supermodel Turned Founder: Frederique van der Wal's Flower Business Is Blooming

Forbes: Natalie Sportelli, December 21, 2015


For the LOVE of Flowers

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Unique Personalized Gifts

"These unexpected custom gifts (like a bouquet that corresponds with your astrological sign) are sure to suit even your pickiest pal"

People: Catherine Kast, December 14, 2015



Frederique's Choice, The Case for Buying Bouquets


Learn about how bouquets are both beneficial and beautiful in this latest infographic from Frederique's Choice!


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Vogue: 11 Chic and Easy Thanksgiving Looks Guaranteed to Get You Invited Back

VOGUE: Liana Satenstein, November 20, 2015



Former Victoria’s Secret Model Frederique van der Wal Now Creates Beautiful Zodiac-Themed Bouquets- YAHOO Style

"But the pièces de résistance of Frederique’s Choice is undoubtedly its Horoscope Bouquets, designed to aesthetically suit each sign of the zodiac. It’s a fun, creative way to switch up the standard gift of sending flowers, and makes it a whole lot easier to choose which arrangement to purchase".

YAHOO Style: Nora Crotty, October 28, 2015



DUTCH SUPERMODEL FREDERIQUE VAN DER WAL TALKS FREDERIQUE’S CHOICE, REFLECTS ON HER MODELING AND ACTING CAREERS- Downtown

"I had the privilege of having questions answered by Frederique. She not only went into depth about Frederique’s Choice – which uniquely offers subscriptions on bouquets — but her transition from model and actress to entrepreneur.".

Downtown: DARREN PALTROWITZ OCTOBER 27, 2015



21 Questions with… Frederique van der Wal - The Fashion Spot

It didn’t take Dutch beauty Frederique van der Wal long to establish herself as one of the world’s top models when she came to the U.S. at 18. While most of us know her from Vogue covers and Victoria’s Secret, Revlon and Guess shoots, Frederique’s real passion, she says, has long been flowers. In an interesting twist (à la Taylor Tomasi Hill and Alina Baikova), the supermodel recently launched her own flower brand, Frederique’s Choice, in the U.S. after a successful run in Europe. We caught up with the supermodel-entrepreneur to ask her our quickfire questions.

TFS: Sharon Feiereisen, October 27th, 2015



FREDERIQUE’S CHOICE CREATES ‘PINK BLOOMS FOR A CAUSE

Frederique van der Wal, Founder of the Lifestyle Brand, Is Offering a Special Arrangement to Support Breast Cancer Awareness Month

The lifestyle e-commerce and content brand centered around all things flowers will donate a portion of proceeds from the sale of a specially created bouquet to the Breast Cancer Research Foundation. Consumers can order the bouquet—priced at $49.95—on the website throughout October to honor the cause, and also to send the health and wellness benefits of flowers to friends, co-workers or loved ones.

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Halstead Property Partnership Release

A NEW PARTNERSHIP HAS BLOOMED! FREDERIQUE’S CHOICE AND HALSTEAD PROPERTY ENTER INTO CONTENT AGREEMENT

The Brand, Centered on All Things Flowers and Newly Launched in the US, Will Provide Halstead Clients with the Life-Enhancing Benefits of Beautiful and Luxurious Bouquets

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A Victoria’s Secret Model on Her Permanent Fixer-Upper - The New York Times

"Frederique van der Wal is profiled in The New York Times Real Estate section, showcasing her beautiful Dutch farmhouse and the importance of having flowers in the home".

NYT: A Victoria’s Secret Model on Her Permanent Fixer-Upper



Marie Claire: @Peak

Frederique's Choice is noted as Best of the Bunch in Marie Claire's @Peak, a monthly feature centered around wellness, in August 2015.


Elle Decor

Our feature in the June 2015 issue details that "Frederique's transformative style is based on creating wellness and joy through the vehicle of flowers."


Mind Body Green: Frederique van der Wal

Each month our founder Frederique van der Wal has the honor to collaborate with one of the top healthy living blogs Mind Body Green. Click below to read how Frederique shares her views on the benefits that flowers bring to your health and well being.

This Month: How To Use Aromatherapy To Bliss Out Your Home


House Beautiful

Our Clarity Bouquet is featured in the July/August 2015 issue as one of The Best gifts for a host that will not break the bank.

Order Your Clarity Bouquet Now


Haper's Bazaar: Model Minute Featuring Frederique van der Wal

"Van Der Wal shares why she believes everyone should always have a bouquet in their home, and whether or not her daughter will follow in her fashionable footsteps."

Model Minute: Frederique van der Wal turns to floral design


Frderique's Choice US Press Release

NOW IN BLOOM! FREDERIQUE’S CHOICE E-COMMERCE SITE OFFERS HANDCRAFTED BOUQUETS CREATED BY ENTREPRENEUR-SUPERMODEL FREDERIQUE VAN DER WAL

Brand Brings Fresh Approach to Commoditized Industry—Accentuating Style, Wellness and the Benefits of Living with Nature

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