How Frederique van der Wal founded Frederique's Choice

Flowers have always been a very important source of inspiration for me.

 They bring my house to life and express my gratitude and admiration for my friends and family.  After all, I am Dutch! When a flower, the Frederique’s Choice lily was named after me in Holland (a great honor, by the way) I was able to choose the lily; did you know it takes 10 years to create a new breed of lily?

It was so inspiring! I then created a television program with the Discovery Channel. The invisible journey with Frederique tracked the journey how flowers come to us. From the fields in Holland, the greenhouses, Africa, the auction right into the vase.

 
 
 
 

THIS JOURNEY LED ME TO CREATE frederique's choice, a company around flowers,
SPECIALIZING IN HAND-MADE ARTISINAL BOUQUETS CURATED BY ME.

WE BEGAN IN HOLLAND (where flowers are everywhere readily available since holland is the floral capital of the world!), AND WE’RE NOW SERVING 9 COUNTRIES IN EUROPE WITH A CONCENTRATION IN HOLLAND, GERMANY AND BELGIUM. WE’VE SHORTENED THE SUPPLY CHAIN AND OUR FLOWERS COME TO YOU, OUR CUSTOMER, DIRECT FROM THE GROWERS. WE HAVE A CENTRALIZED BINDERY WHERE WE BIND ALL THE BOUQUETS WITH LOVE AND CARE, IN THE DUTCH WAY, WHICH MEANS SPIRALLY BOUND.