A NEW PARTNERSHIP HAS BLOOMED! FREDERIQUE’S CHOICE AND HALSTEAD PROPERTY ENTER INTO CONTENT AGREEMENT
The Brand, Centered on All Things Flowers and Newly Launched in the US, Will Provide Halstead Clients with the Life-Enhancing Benefits of Beautiful and Luxurious Bouquets
NEW YORK (Sept. 28, 2015) — Frederique’s Choice, the lifestyle e-commerce and content brand centered around all things flowers and the benefits they bring, today announced that it has entered into a partnership with Halstead Property. Halstead Property agents and executives will be able to gift clients with either a onetime gesture of a Timeless White bouquet or a special three-month bi-weekly subscription of unique, handcrafted flower collections. Frederique’s Choice bouquets are designed to enhance the property owner’s new home and encourage positive transformations that include enhancing health and wellness to detoxifying the living space.
Founded by Dutch supermodel and entrepreneur Frederique van der Wal, Frederique’s Choice launched in the U.S. in July and has quickly set about to spread its message surrounding the health and well-being advantages of fresh flowers in our daily lives.
“We are very excited to partner with Halstead Property; its agents and clients are true taste-makers, and we are thrilled to provide them with the firsthand experience of our special, curated bouquets,” said Frederique van der Wal. “This is a wonderful step toward promoting the idea that fresh flowers are more than just beautiful to look at—it has been proven that flowers in the home enhance our well-being and lift our spirits, among many other benefits.”
“The dedication of Frederique’s Choice to elevating experiences both at home and in the office through their one-of-kind products reflects Halstead’s ongoing commitment to providing exceptional real estate service ,” said Diane M. Ramirez, Chief Executive Officer of Halstead Property. “It’s incredible to work with a flower provider that puts well-being and unmatched service at the center of its business—Frederique’s Choice flowers can instantly make a new space feel like a home.”
The Halstead Property partnership signals businesses are attentive to their core consumers’ lifestyle and well-being. Frederique’s Choice encourages everyone to transform their surroundings and live “life in full bloom.” The lifestyle brand also takes a thoughtful approach to the overall look and impact of its packaging. Everything—from each stem to the shipping container—has been chosen and designed to be sustainable, recyclable and beautiful, making a bouquet from Frederique’s Choice an exceptional gift for personal and business reasons. It offers a wide assortment of handcrafted bouquets based on mood or horoscope, as well as bi-weekly and monthly bouquet subscriptions, which provide further consumer and business-to-business benefits for regular delivery or for special occasions.
“Frederique’s Choice is quickly blooming in the U.S., and the agreement with Halstead Property is the first in many strategic partnerships we anticipate, as we build strategic alliances with residential partners and then branch out to other segments,” added Heidi Diamond, CEO, Frederique’s Choice.
To learn more or make a purchase, visit frederiqueschoice.com.
About Frederique’s Choice
Frederique’s Choice is a lifestyle e-commerce and content brand centered around all things flowers. Founded in 2008 in the Netherlands by supermodel-entrepreneur Frederique van der Wal, Frederique’s Choice sources its products directly from growers, ships them in biodegradable vases made of pressed bamboo and rice and beautifully packaged in a reusable canvas bag. Frederique’s Choice is available in nine European countries, including Holland, Germany and Belgium. The brand launched in the U.S. in July 2015 and offers a collection of high-quality bouquets that add to the rich atmosphere of a lively house and or office. For more information, visit us.frederiqueschoice.com.
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