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Frederique van der Wal, Founder of the Lifestyle Brand, Is Offering a Special Arrangement to Support Breast Cancer Awareness Month

NEW YORK (Oct. 7, 2015) — Frederique van der Wal, Dutch supermodel and entrepreneur who recently launched Frederique’s Choice in the U.S., has announced the company’s support for Breast Cancer Awareness Month. The lifestyle e-commerce and content brand centered around all things flowers will donate a portion of proceeds from the sale of a specially created bouquet to the Breast Cancer Research Foundation. Consumers can order the bouquet—priced at $49.95—on the website throughout October to honor the cause, and also to send the health and wellness benefits of flowers to friends, co-workers or loved ones.

“It’s so important for women to support women,” said Frederique. “It makes us feel good to pass on the health and wellness benefits of flowers, and our ‘Pink Blooms for a Cause’ bouquet can brighten the day for many.”

Frederique’s Choice sources its handpicked flowers directly from growers to minimize the supply chain and guarantee fresh, long-lasting bouquets. The lifestyle brand takes a thoughtful approach to the overall look and impact of its packaging, as well. Everything—from each stem to the shipping container—has been chosen and designed to be sustainable, recyclable and beautiful, making a bouquet from Frederique’s Choice an exceptional gift for personal and business reasons.

To learn more or make a purchase, visit

About Frederique’s Choice

Frederique’s Choice is a lifestyle e-commerce and content brand centered around all things flowers. Founded in 2008 in the Netherlands by supermodel-entrepreneur Frederique van der Wal, Frederique’s Choice sources its products directly from growers, ships them in biodegradable vases made of pressed bamboo and rice and beautifully packaged in a reusable canvas bag. Frederique’s Choice is available in nine European countries, including Holland, Germany and Belgium. The brand launched in the U.S. in July 2015 and offers a collection of high-quality bouquets that add to the rich atmosphere of a lively house and or office. For more information, visit


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