Frederique Van Der Wal's "Frederique's Choice" Partners With Halstead Property

Lifestyle e-commerce and content brand Frederique's Choice recently announced a partnership with Halstead Property. The partnership, which was formally announced on Sept. 29, will now enable Halstead agents and executives to gift its clients with either a Timeless White bouqet or a three-month bi-weekly subscription of unique floral arrangements. 

The Halstead Property partnership is an exciting venture for Frederique's Choice which just launched in the U.S. in July. Founder and chief creative officer Frederique Van Der Wal originally founded Frederique's Choice in the Netherlands in 2008, where it has since seen tremendous success. Van der Wal, a Dutch supermodel-turned-entrepreneur has long touted the restorative and mood-enhancing benefits of fresh flowers, which spurred her to launch the eponymous brand. 

"It's been an ongoing personal mission to share with others the beauty and holistic benefits of incorporating flowers into everyday life -- something I grew up with and love for its continual inspiration," stated van der Wal.

The brand seeks to take an entirely sustainable approach to its sourcing and packaging; each flower is sourced directly from growers, and bouquets are shipped in recyclable packaging with biodegradable vases made from pressed bamboo and rice.

To commemorate the new venture, van der Wal hosted a launch party on Sept. 29 at the Manhattan-based McKittrick Hotel rooftop bar, Gallow Green. The event counted dozens of taste-makers and high-profile guests, including supermodel Iman, jewelry designer Anne Dexter-Jones and artist and writer Beatrix Ost.

Van der Wal stated, "We are very excited to partner with Halstead Property; its agents and clients are true taste-makers and we are thrilled to provide them with the firsthand experience of our special, curated bouquets."

Diane M. Ramirez, Chief Executive Officer of Halstead Property concurred, stating, "The dedication of Frederique's Choice to elevating experiences both at home and in the office through their one-of-kind [sic] products reflects Halstead's ongoing commitment to providing exceptional real estate service. It's incredible to work with a flower provider that puts well-being and unmatched service at the center of its business -- Frederique's Choice flowers can instantly make a new space feel like a home."

In addition to now being available stateside, Frederique's Choice bouquets and arrangements are also available for purchase in nine European countries, including Holland and Belgium. Prices for bouquets range from $40 to $79.95 and can be ordered online at

Frederique's Choice