Ad Age: To Introduce a Flower Brand in U.S., TV Network and Media Agency Join Forces
Horizon Media and A&E Networks have a whole lot of incentive to see a European flower brand succeed in the U.S. Not only have the agency and TV programmer partnered for a branded content deal that introduces Frederique's Choice to the states, but both have a stake in the brand.
The future of TV ad deals may start to look a lot more like the way the new FYI Network series, "HomeGrown Makeover with Frederique and Carter" came together.
The series, which bowed on Jan. 9, brightens up greenery-deprived living spaces with flower and plant solutions. It stars Frederique van der Wal, founder of Frederique's Choice, along with designer Carter Oosterhouse....